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Strategic Management – Group report: Qantas case study analysis

    Contents   1     Executive Summary…………………………………………………………………. 3 2     Introduction…………………………………………………………………………….. 6 3     Strategic Management and Strategic Competitiveness…………………. 8 4     Business-level strategy……………………………………………………………. 10 4.1     Current……………………………………………………………………………. 10 4.1.1     Qantas and Porter’s Five Forces…………………………………… 11 4.1.2     Current Geographical External Environment…………………. 14 4.2     Recommendations……………………………………………………………. 15 4.2.1     Recommended Geographical External Environment………. 15 5     Corporate-level Strategy – Diversification………………………………… 17 5.1     Current……………………………………………………………………………. […]

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Two aspects of External and Internal Environment for Qantas

Introduction According to Qantas investor day (2015) airlines group is made up of Qantas, Jestar and the Qantas loyalty program. Their group strategy is to deliver sustainable returns to shareholders with safety always being their first priority. The airline has had many adapt to changes in the external environment due to the global financial crisis […]

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What is Marketing

What is Marketing – Sharing my MBA post Peter Drucker summaries what a business is and captures the essences of how marketing fits in the picture perfectly. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the […]

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B2C How to make money from #streaming #broadcast

I came up with this. It is required for all future successful broadcasting businesses.

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Scientific management – Frederick Taylor and Foyal’s principles

OPINION Frederick Taylor seemed to be on right track with his scientific management to solve natural and systematic soldering but then things fell apart. The part that I believe is correct is to look at finding ways to make the team more motivated, he observed that people in debt worked harder so he should have […]

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Personal Leadership Plan

BUO5PSD La Trobe Business School La Trobe University 10 April 2015 The reason for this essay is to prepare a Personal Leadership Action Plan that helps build a foundation for future leadership objectives and identifies realistic goal, actions and timelines. The plan will included an overview of my career and then future career aspirations to […]

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